Photostory: Exploring Prague’s commercial adaptations of classic Czech arts and artists

Adaptation is not only a cultural form but also a commercial one, and this is not necessarily a negative thing. For example, when we interviewed the sales assistant in the Mucha Museum gift shop, she believed that the artist himself would have taken pleasure in seeing his pieces be converted into more accessible products. Therefore, instead of exploring the cultural history of Prague’s artists, we investigated the commercial side by going directly to the city’s tourist hubs. Not only did we find the stereotypical gift shop products, we also discovered alternative ways of enjoying the Czech Republic’s art forms.

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